Telephone Tracking enables you to track calls out of your website and understand exactly what marketing activity brought them whether it was from a different website, Google or your own paid search effort.
So no longer will you need to guess how your caller has discovered you.
Why you want Call Tracking
Call tracking is a vital tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to track the calls that relate to their keywords, in order to comprehend which keywords provide call conversions. call tracker With no visibility of telephone conversions, it’s simply not possible to work out if your investment from the keywords in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most customers are searching to track not only PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes from, since it lets you realize your ROI for each of these very important channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business.